![]() Integration with the United States Postal ServiceĬhoosing the right USPS options can be confusing at first, but ProList has a deep understanding of USPS services and postal discounts to ensure your direct mail campaign gets delivered. Your choice of a format depends on your specific marketing goals and budget. There is an extensive selection of direct mail formats, ranging from postcards to oversized letters and brochures. Purchased lists are typically of lower quality, so focus your efforts on your house list for a successful direct mail campaign. Using your house list means that customers already know your brand and are more likely to respond to your direct mail. There are two primary lists to use in your direct mail campaigns: house lists and purchased lists. It should also tell the customer why they’re receiving the mail, what they can do with it and what they should expect from it. For example, if your goal is to drive more traffic to your website or increase sales, make sure your mailer is focused on the goal and includes a strong call-to-action (CTA).Ī good CTA will grab the customer’s attention, and it should be memorable. ![]() The first step in any direct mail marketing campaign is determining the goal. How to Create a Successful Direct Mail Campaign These companies often have a high demand for employees, which can mean higher salaries and better benefits. Hubs will not accept: letters, FSS prepared mail, or any mailing that requires a bundle sort operation.Direct mail processors are companies that work with businesses to handle their printing, postage and mailing needs. Hubs will accept direct cross-dock containers only of 5-Digit ZIP, 5-Digit Carrier Route (non-FSS zones) pallets, bundles, sacks or containers of Standard, Periodical, Bound Printed Matter, and Parcels. Hub Implementation: A phased-in approach will be used for deployment of Hub facilities.
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